Sony Oled Television
Sony Oled Television
Digital Signage: Here Comes Oled!
I’ve often written in this space about the impact digital signage is having on how businesses communicate their marketing and informational messages to customers, workers and other constituents.
While the attributes of digital signage, including its similarity to television, the speed and ease with which content can be updated and its ability to integrate interactive elements, all have contributed to its success, there’s another important reason for its growth that often gets overlooked.
Specifically, the size and weight of today’s LCD monitors and plasma panels make previously unavailable spaces suitable for the displays. Simply put, the awkward size and heavy weight of tvs with picture tubes restricted where they could be used. True, the weight and size difference between TVs and flat panels isn’t new, but it appears that as an industry, we may be poised again to see a change in display technology open up many new places where digital signage can be used and in so doing nudge forward the expansion of the market.
This time the technology is OLED, or organic light-emitting display. In R&D labs for at least the past 13 years, OLED technology finally will make it to market in the form of a TV set when Sony releases its new XEL-1 Dec. 1. While the OLED television will offer a 1 million to 1 contrast ratio, high brightness and wide color reproduction, its major claim to fame is likely to be size and weight. The XEL-1 panel is only .12 inches thick.
Please don’t misunderstand me. The new XEF-1 is only an 11in TV –far too small for digital signage applications. However, undoubtedly it’s a precursor of things to come. Like LCD and plasma panels, manufacturing technologies will improve. With time, yields will rise, and as they do successive generations of OLED displays –each larger than the last- will become available. At some point, OLED televisions will cross the threshold from “that’s an interesting technology” to “I need 20 for my digital signage network.”
The relevance of display size and weight to the growth of digital signage should not be minimized. Only a few years ago, using tube-based TVs in digital signage-type applications often required special industrial-grade wall or ceiling mounting brackets (think hospital room televisions). Those mounts by definition restricted the choices in the placement of displays because they could only be used in certain places that met the manufacturer’s requirements. Alternately, if such mounts weren’t used, special AV carts, TV enclosures or kiosks were necessary to prevent top-heavy displays from tipping over.
LCD and plasma panels radically changed that equation. The lighter panels didn’t require the same sorts of mounts, which meant new a variety of previously overlooked spaces could be considered for use. The same will be true for OLED displays when compared to LCD and plasma panels. It’s hard to imagine, but it probably is only a matter of years before LCD and plasma panels will be considered “too thick” and “too heavy.”
In the meantime, OLED technology will begin to make its presence felt and market and likely exert price pressures of LCD and plasma displays, making digital signage even more affordable.
Sure, Sony’s announcement of the XEF-1 is a first step, but it’s an important one in the evolution of digital signage. One day, it is likely to be seen as an advancement in making digital signage a realistic communications vehicle for a greater number of businesses and institutions.
About the Author
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media. Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons. For further insight, download my free white paper Six Basic Applications for Digital Signage. This paper focuses on applications for the hospitality industry, which are applicable to every industry. And while you are browsing our web site, sign up and take advantage of our free weekly Webinars that give you hands-on experience with our digital signage software.
What is the better deal for the long run? OLED or LCD t.v.?
I'm looking at new OLED televisions and I really like the color, how they are so slim and I really like the design of Sony's OLED tv except I need hdtv wires for my ps3 but it seems like good value. I hear they run much much better but burn twice as fast (blue goes first). Is there any truth to that (more then yes or no)? Which one would you prefer for the long run and why? This is my first question so I guess the best answer gets those little points once I figure out how to do them.
Good Lord....you're asking us to LOOK INTO THE FUTURE
And Guess which one's is going to be better....
I have YET to see ONE OLED fail....
So there.....make your choice.
But don't blame me if it breaks...or doesn't last long.
Neither one of those TV sets has been out long enough to know how good or reliable they are.
Here are some excellent choices for
Sony Oled Television
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 Vizio 32 E321VL Flat Panel LCD HD TV Full HD 720p TV 1000001 Contrast Ratio $157.50 (28 Bids) Time Remaining: 30m |
 Vizio 46 M3D460SR 3D Razor LED HD TV Full HD 1080p 240Hz WiFi Internet Apps $590.00 (33 Bids) Time Remaining: 31m |
 LG 47LM6700 47 Full 3D 1080p HD LED LCD Internet TV SALE $1,099.99 Time Remaining: 34m Buy It Now for only: $1,099.99 |
 Vizio 32 M320SL Razor Edge Lit LED HD TV Full HD 1080p 120Hz WiFi Internet Apps $288.63 (17 Bids) Time Remaining: 35m |
 LG 55LM6200 55 Full 3D 1080p HD LED LCD Internet TV $1,399.99 Time Remaining: 35m Buy It Now for only: $1,399.99 |
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 Curtis Portable 11 LCD TV 480 x 234 LCD 169 aspect ratio LCD1105A 3435877 $89.00 Time Remaining: 52m Buy It Now for only: $89.00 |
 Vizio E3D420VX 42 Full 3D 1080p HD LCD Internet TV Picture $444.44 (4 Bids) Time Remaining: 53m |
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 Vizio 32 E321VL Flat Panel 720P 60Hz 100000 1 Contrast LCD HDTV TV FREE SH $152.50 (15 Bids) Time Remaining: 56m |
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 Samsung LN32C450 32 INCH 720p HD LCD Television $259.00 Time Remaining: 1h 2m Buy It Now for only: $259.00 |
 Vizio 42 E421VO Flat Panel LCD HD TV 60Hz 1080p 8ms 1000001 Contrast Ratio $335.00 (31 Bids) Time Remaining: 1h 2m |
 Digital Prism ATSC 300 HANDHELD DIGITAL 35 LCD Television $34.99 Time Remaining: 1h 4m Buy It Now for only: $34.99 |
 Vizio 22 E220VA Razor LED LCD HD TV 1080p 075 SLIM 5ms HDMI 200001 Contrast $120.01 (29 Bids) Time Remaining: 1h 4m |
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 Dish Network Receivers 311 and 322 with 3 remotes $25.00 (1 Bid) Time Remaining: 1h 9m |
 Craig CTV1703 7 LCD Television Swivel Screen w Built in DVD Player NIB $35.49 (24 Bids) Time Remaining: 1h 10m |
 Vizio 32 E320VL Flat Panel LCD HD TV Full HD 720p TV 1000001 Contrast Ratio $115.50 (18 Bids) Time Remaining: 1h 11m |
 Vizio 32 E320VA Flat Panel LCD HD TV 720p HDMI Black 500001 Contrast $161.50 (24 Bids) Time Remaining: 1h 12m |
 NEC S401 AVT 40 1080p HD LCD Television $1,399.99 Time Remaining: 1h 12m Buy It Now for only: $1,399.99 |
 AS IS Broken Samsung SyncMaster T23A350 23 HD TV LED 1080p For Parts $40.22 (11 Bids) Time Remaining: 1h 13m |
 SPACE SAVING KITCHEN 7 LCD TV DVD MODEL KLV3170 TRUTECH CYBERHOME REMOTE $49.99 Time Remaining: 1h 14m |
 Vizio 32 E3D320VX 3D LCD HD TV 1080p WiFi Internet Apps HDMI 2000001 Contrast $306.00 (19 Bids) Time Remaining: 1h 15m |
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 Vizio 32 E321VL Flat Panel LCD HD TV Full HD 720p TV 1000001 Contrast Ratio $177.50 (13 Bids) Time Remaining: 1h 22m |
 Vizio 42 E420VA Flat LCD HD TV Full HD 1080p TV HDMI 60Hz 5ms 500001 Contrast $335.00 (30 Bids) Time Remaining: 1h 24m |
 Samsung FP T5084 50 1080p HD Plasma Television $349.99 Time Remaining: 1h 27m Buy It Now for only: $349.99 |
 Sony 55 Under counter Color TV $75.00 Time Remaining: 1h 27m Buy It Now for only: $75.00 |
 AS IS Broken Vizio XVT323SV 32 LCD HD TV 1080p For Parts $23.49 (6 Bids) Time Remaining: 1h 30m |
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 Emerson 9 AC DC Color TV VCR Combo EWC0901 Works Great $81.00 (36 Bids) Time Remaining: 1h 34m |
 Samsung PN51E490 51 720p Plasma 3D TV $649.00 Time Remaining: 1h 35m Buy It Now for only: $649.00 |
 Vizio 37 M370SL Razor Edge Lit LED HD TV Full HD 1080p 120Hz WiFi Internet Apps $385.00 (24 Bids) Time Remaining: 1h 36m |
 Vizio 32 E320VP Razor LED LCD HD TV 720p 134 Thin HDMI 1000001 Contrast $229.86 (24 Bids) Time Remaining: 1h 37m |
 Toshiba 42TL515U 42 Full 3D 1080p HD LED LCD Internet TV BRAND NEW IN BOX $604.00 (47 Bids) Time Remaining: 1h 38m |
 Vizio 55 E551VA Flat LCD HDTV 1080p TV HDMI 120Hz 6ms WiFi Internet Apps $599.00 (30 Bids) Time Remaining: 1h 40m |
 Vizio 32 E320VA Flat Panel LCD HD TV 720p HDMI Black 500001 Contrast Ratio $152.50 (21 Bids) Time Remaining: 1h 41m |
 Philips 19PFL4505D F7 19 720p LCD TV 1366 x 768 4505 Series $189.99 Time Remaining: 1h 41m Buy It Now for only: $189.99 |
 Vizio 42 M420SR Razor Edge Lit LED HD TV Full HD 1080p 120Hz WiFi Internet Apps $405.00 (23 Bids) Time Remaining: 1h 45m |
 Vizio Razor E190VA 19 720p HD LED LCD Television $61.00 (26 Bids) Time Remaining: 1h 51m |
 Vizio 47 E470VL Flat LCD HD TV 1080p TV HDMI 120Hz 5ms HDMI 100000 Contrast $405.00 (19 Bids) Time Remaining: 1h 54m |
 RF MODULATOR $24.99 Time Remaining: 1h 57m Buy It Now for only: $24.99 |
 Vizio 47 M470SL Razor Edge Lit LED HD TV Full HD 1080p 120Hz WiFi Internet Apps $540.00 (35 Bids) Time Remaining: 2h |
 Sansui LCD TV widescreen SLED2280 $222.99 Time Remaining: 2h 1m Buy It Now for only: $222.99 |
 Samsung 46 Full HD 1080p 120Hz LCD HDTV LN46D610 $1,095.00 Time Remaining: 2h 6m Buy It Now for only: $1,095.00 |
 iSymphony 24 Class LCD 1080p 60Hz HDTV $149.00 Time Remaining: 2h 7m Buy It Now for only: $179.00 |
 Vizio 19 E190VA Razor LED LCD HD TV 720p 075 SLIM 5ms HDMI 200001 Contrast $62.25 (7 Bids) Time Remaining: 2h 11m |
 27 color tv with built in cassette recorder $100.00 Time Remaining: 2h 12m Buy It Now for only: $125.00 |
 Samsung PN50C490 50 3D Ready 720p HD Plasma Television cracked screen $75.00 Time Remaining: 2h 13m |
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